Heber City Theatre, Utah, USA

Heber may be a small town but it’s famous as the birthplace of theatre surround sound.

Heber may be a small town but it’s famous as the birthplace of theatre surround sound. And you won’t get any better than the Avon – it’s still the best there is. 

Known as a fishing, hunting, camping, recreational, mountain town, the locals number 20,000 and are nostalgic about movies. Not renowned for booking tickets in advance though - they choose to rock up to the theatre knowing they will always get a seat.
 
But the out-of-towners, they're a different story; used to city cinemas they like to plan. With Veezi's online ticketing V-Tix they can buy their tickets in advance so not only is Heber City perceived to be more metropolitan, they are not missing out on sales.  And now with the Fandango partnership customers have even more choice.
 
"We didn't bother with seating assignments before Veezi but the out-of-towners expect it. Changing the habits of locals in a small town like Heber doesn't happen overnight, they always arrive late. It will take time!" says Jim.
 
On an upside - operating on the cloud has changed the game plan, no expensive servers. "I can log-in and see everything to do with my cinemas and it gives me the accuracy I like. I was a computer programmer in my previous life so I appreciate the smarts that make up Veezi, I have been waiting for a system like this for 10 years".
 
 
Veezi, V-Tix and Fandango - the beginning of a revolution for independent theatres like Heber City.

 

Jim Lane

Heber City Theatre